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When it comes to buying life insurance, there's no time like now when you're young and healthy >

Release Date: 03/21/2017

When it comes to buying life insurance, there’s no time like now when you're young and healthy

Canadian Life and Health Insurance Association Launches Outreach to Young Adults

Toronto, November 22, 2016 – The Canadian Life and Health Insurance Association (CLHIA) wants young adults to know that when it comes to buying life insurance, there’s no time like now. To communicate the benefits of buying life insurance when one is young and healthy in an informative, engaging way, the CLHIA has launched, as part of its activities in support of financial literacy, a new campaign anchored by an educational web resource.

“Many young adults already see the advantage of saving early for retirement, and we want them to know that there are similar advantages to buying life insurance when you are young, healthy and premiums are low,” said Frank Swedlove, the CLHIA’s President and CEO. “For the price of a week’s worth of large premium coffee drinks, young adults can cover the monthly cost of providing an important financial safety net to their partners and dependents, and then get on with enjoying this exciting stage of life.”

The campaign’s website,, provides an interactive platform where visitors can find answers to common questions about life insurance, calculate how much coverage their survivors will need, and access direct links to insurance companies’ websites to compare offerings.

“Life insurance is not something that most people, especially young people, want to think about, so we created No Time Like Now to provide a brief but compelling introduction to what it is, and why it’s important,” added Mr. Swedlove. “Using straightforward language, helpful tools and engaging video, we hope to provide young adults with relatable information on a key step in their long-term financial planning.”

About the CLHIA

The CLHIA is a voluntary association whose member companies account for 99 per cent of Canada’s life and health insurance business. The industry provides a wide range of financial security products such as life insurance, annuities (including RRSPs, RRIFs and pensions) and supplementary health insurance to 28 million Canadians. It also holds close to $720 billion of assets in Canada and employs about 155,000 Canadians.


For more information please contact:
Wendy Hope, Vice President, External Relations
(613) 691-6001/